Overview

Updated: 08/19/2016
Article #: 111


Helix Search simplifies how advertisers and their media agencies identify, profile and buy target audiences using Helix Personas.

Built using Roy Morgan Single Source, users can:

 - Search for a target audience using keywords that describe the audience
 - Filter the results to identify the best Helix Personas and media channels to your reach target audience
 - Refine the parameters based on survey question responses
 - Contact media owners directly with the list of Helix Personas you want to target for your advertising campaign.

Any questions or feedback? Contact your Roy Morgan Account Manager.







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