Live Search vs Profile Search: What's the difference?

Updated: 10/24/2019
Article #: 274


Within the Live Search platform you will able to select to use either the Live (Audience) Search or the Profile (Live) Search products, or even both depending on your current subscription.

 

Live Search simplifies how advertisers and their media agencies identify, profile and buy target audiences using Helix Personas.

 

Profile Search allows users to search and profile a desired target audience from the population across a wide range of industries and segments.

 

Select the relevant product tab, and enter your desired search term to begin.

 







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