Live Search simplifies how advertisers and their media agencies identify, profile and buy target audiences using Helix Personas.

1. Search for a target audience

Using Live Search, you are able to search and profile a desired target audience across a range of industries, such as media, retail, automotive, telecommunications, finance and more. Acting as a search engine, Live Search will provide suggestions based on the data in the Single Source database. To get started, type in a search term such as ‘food’, and then choose the result that best suits your needs.

2. Refine the search results

Live Search displays all the results based on the search term used. Choose the Category and / or Question that best meets your needs. Click the ‘Show All Results’ button to display the detailed results.

3. Select the desired target audience then….

Live Search will now display all of the answers relevant to the Question selected. Choose the answer that best describes the target audience you are interested in.

4. …. Refine the target audience
Here you can filter results to identify the best Helix Personas and media channels to reach your target audience. You are able to refine the parameters based on survey question responses, and from there contact media owners directly with the list of Helix Personas that you want to target for your advertising campaign.

In this example we can identify Australians aged 14+ who like eating Chinese food by their index (relevance) and Helix Personas that are present. You are also able to sort results by source, audience, and type of channel in order to determine the most effective media channel for your campaign.