Profile Search allows users to search and profile a desired target audience from the population across a wide range of industries and segments.
1. Search for a target audience
Using Profile Search, you are able to search and profile a desired target audience across a range of industries, such as media, retail, automotive, telecommunications, finance and more. Acting as a search engine, Profile Search will provide suggestions based on the data in the Single Source database. To get started, type in a search term such as ‘food’, and then choose the result that best suits your needs.
2. Refine the search results
Profile Search displays all the results based on the search term used. Choose the Category and / or Question that best meets your needs. Click the ‘Show All Results’ button to display the detailed results.
3. Select the desired target audience then….
Profile Search will now display all of the answers relevant to the Question selected. Choose the answer that best describes the target audience you are interested in
4. …. Profile the target audience
Finally profile the selected target audience.
In this example we can profile the 14.2m Australians aged 14+ who like eating Chinese food by a range of pre-defined dimensions such as the Roy Morgan Values Segments or Technology Adoption Segments.
Results can be downloaded using the button on the right of the screen
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